Guide & news hub
Google Merchant Center guide
Short, visual guides and the latest changes. No fluff.
Guides
Visual guideGoogle product categories: examples and Shopify setup
Find the right category, understand IDs and check the value in your product feed.
Read the guide Visual guideHow Google Merchant Center works with Google Ads
See how your feed turns into Shopping ads, Performance Max and free listings.
Read the guide Visual guideThe Google product taxonomy, explained
How Google's categories work and how to map your Shopify products.
Read the guide Visual guideThe Shopify product taxonomy, explained
Categories and attributes for clothing, nutrition, fitness and watches.
Read the guide 2026 guideProduct taxonomy in fashion ecommerce
How to structure clothing, shoes and accessories for Google, Shopify and AI search.
Read the guideNews
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